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Facebook F8 – Business as usual.

Business messaging and AR dominate the agenda. The completely scripted keynote didn’t reveal very much that was new but was a clear indicator of where Facebook is placing its short,...

Bose – Visual impairment.

The AR field continues to narrow. Bose’s journey outside of its core audio business has come to an end with the closure of its Augmented Reality (AR) business in another...

Google – Glasses mended.

Google has another go at AR. It looks like Google is in the final stages of agreeing the acquisition of North, one of the more interesting augmented reality (AR) companies,...

Magic Leap – The greatest showman.

Rony shows his true talent. Magic Leap appears to have raised another $350m giving it a lifeline for a few quarters demonstrating that while Rony Abovitz may have difficulty in...

Magic Leap & Seagate – Open and closed.

Seagate fares well while Magic Leap all but closes.  Magic Leap – Shattered dreams Magic Leap has all but shut up shop and given that its IP has already been...

Magic Leap – Mythical numbers

Magic Leap will be very lucky to sell for $1bn. Magic Leap is exploring its strategic alternatives which in English means that it has run out of money and is...

CES Day 4 – Floor stories pt. II.

VR, AR & XR There is a big reduction in the number of offerings present at the show this year. Many commentators are of the opinion that HTC is not...

Magic Leap – Expectations management.

Reality hits the dream seller. As I expected, it turns out that augmented reality (AR) for the consumer is light years away from where it needs to be meaning that...

Virtual Reality – Stalled at the start.

Microsoft and Sony go in different directions. Microsoft will not be pushing VR in its next-generation console in contrast to Sony which is likely to build on the relative success...

Apple – No spectacle.

Deadlines can easily be pushed out. To get augmented reality to the point at which Apple can ship a product that it is ready for its discerning user base may...