Business messaging and AR dominate the agenda. The completely scripted keynote didn’t reveal very much that was new but was a clear indicator of where Facebook is placing its short,...
The AR field continues to narrow. Bose’s journey outside of its core audio business has come to an end with the closure of its Augmented Reality (AR) business in another...
Google has another go at AR. It looks like Google is in the final stages of agreeing the acquisition of North, one of the more interesting augmented reality (AR) companies,...
Rony shows his true talent. Magic Leap appears to have raised another $350m giving it a lifeline for a few quarters demonstrating that while Rony Abovitz may have difficulty in...
Seagate fares well while Magic Leap all but closes. Magic Leap – Shattered dreams Magic Leap has all but shut up shop and given that its IP has already been...
Magic Leap will be very lucky to sell for $1bn. Magic Leap is exploring its strategic alternatives which in English means that it has run out of money and is...
VR, AR & XR There is a big reduction in the number of offerings present at the show this year. Many commentators are of the opinion that HTC is not...
Reality hits the dream seller. As I expected, it turns out that augmented reality (AR) for the consumer is light years away from where it needs to be meaning that...
Microsoft and Sony go in different directions. Microsoft will not be pushing VR in its next-generation console in contrast to Sony which is likely to build on the relative success...
Facebook VR – Wii the second.
Oculus should not need advertisements The rapid push back against the idea of advertisements in VR is a clear signal that this monetisation model will not work in this instance...