Android and Windows – Hit and hope

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Blue stack is a nice idea but it is just not practical. 

  • Android applications are available on PCs, Macs and now Windows 8.
  • This has been made possible via an emulation environment that mimics Android but runs on Mac and Win XP, Vista, 7 and now 8.
  • The issue is whether users of these devices care about running these applications. I suspect the answer is no.
  • The first issue is the quality of the apps themselves.
  • Google Play has a lot of useless junk and even the good stuff is optimised to run on small screens.
  • There are very few Android apps optimised for tablets, meaning that almost all apps are simply the phone app zoomed up.
  • This is a poor user experience.
  • Take that and add, no touch based input, an even larger screen and the fact that apps are no longer running natively and what looked like a great idea rapidly runs out of puff.
  • Favourite games suddenly become much less appealing when one has to re learn the inputs with a mouse or track pad rather than a finger.
  • If one can get around the issue with the quality of the applications, I can just about see this flying on Windows 8 tablets.
  • However, most developers have made commitments to Windows 8 and applications written directly onto the system are always going to work better than ones sitting in an emulator.
  • Furthermore they will consume less system resources meaning that they drain less battery life, and perform better.
  • Blue Stack has been installed by a number of PC vendors on their factory builds but it has hardly been a revelation.
  • Hence, I suspect that the vast majority of users would rather do other things on their larger computing devices and as such I doubt whether Blue Stack will ever become an important part of the compute experience.
  • With no pull from users for the capability to run Android apps on computers, Blue Stack’s ability to command a price for its product is likely to wither and with it the company.

 

RICHARD WINDSOR

Richard is founder, owner of research company, Radio Free Mobile. He has 16 years of experience working in sell side equity research. During his 11 year tenure at Nomura Securities, he focused on the equity coverage of the Global Technology sector.