Apple Automotive – Tinker, tailor, soldier, car? pt. V.
A vehicle still makes no sense at all. Apple is reportedly delaying the launch of its vehicle until 2026 and autonomy until later but I...
Apple Automotive – Tinker, tailor, soldier, car? Pt IV
Nonsensical notion takes another hit. The defection of Apple’s car chief, Doug Field, is being seen as a huge blow for Apple’s ambitions to make...
Apple Automotive – Tinker, tailor, soldier, car? pt. III.
An automobile could be a sell signal. It has been a very long time since Apple has made a serious mistake but the commercial launch...
Apple Automotive – Tinker, tailor, soldier, car? pt. II.
There is only one way this works. Speculation has reached fever pitch with Hyundai admitting it has been in talks with Apple with regard to...
Apple Automotive – Tinker, tailor, soldier, car?
18 months on and making a vehicle still makes no sense. Making a vehicle in 2024 makes as little sense as it did in 2016...
Apple Automotive – Final shoe
A Titan falls. It looks like the final shoe is being dropped on Apple’s automotive aspirations as 190 Project Titan members are being let go...
Research Publication – Automotive Ecosystems – Sitting Ducks – CarPlay 3.0
18th October 2024: RFM deepens its coverage of Automotive Ecosystems with a look at the evolution of Apple CarPlay and how it may enable Apple...
Automotive Ecosystems – GM’s Big Bet.
Good, but it needs to be better. A large proportion of the automotive industry thinks that GM has taken leave of its senses by ditching...
Automotive Ecosystems – Play Suspended
Mercedes bails on Apple CarPlay 2.0. Mercedes Benz has confirmed that it has no plans to support the next generation of CarPlay as it has...
Apple Automotive – A Titanic End